There have major shifts in the consumption of Ales, Beers & Ciders, prompted both by the Covid induced Lockdowns and home-centric lifestyles, as well as an increasing emphasis on health. With overall values of £790 million for Ales, £3.75b for Lagers and £1.2b for Ciders. The biggest growth has been in Craft Beers, up on average +21% and Lo/No Alcohol Beers growing by +40%. Fruit Ciders have also seen major growth.
The overall A·B·C market is now worth around £5.63 billion and growing at +3.4% YoY.
*Source The Grocer & Kantar 2020
Live RoadShows + Virtual Streamed Experiential & Full support!
Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.
Despite the Covid pandemic we will still live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Running from July 2021, but with a changed format reflecting the ‘New Norm’ our category or occasion based grocery experiences will bring together synergistic brands within an integrated live RoadShows, virtual experiential, & media/social promotional event, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!
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Grocery Gurus – Multi Award-winning, multi-brand, multi-channel grocery campaigns